Impact of COVID-19 on Influencer Marketing

Date 28-May-2020

Influencer marketing has been one of the most effective strategies applied by the brands.

It has been on the rise for the past few years and has become an integral part of digital marketing.


The year 2020 has been a difficult time for markets because of the emergence of the Corona Virus, which has affected the global economy.



But what about Influencer Marketing? Is influencer marketing on a decline? Has corona affected influencer marketing negatively?


Well, the answer to this is that the influencer market has slowed down a little bit but has not slowed down completely. There are brands in the market who are using influencers effectively in a positive way.


For brands like Amazon, Flipkart etc. who are into influencer marketing, more frequently they have slowed down a bit. When it comes to influencers since the delivery is not available and promoting any category, be it Fashion or electronics wouldn’t be a good idea at all.


One thing that even WHO has told everyone is to wash hands properly. So, what does it mean for companies who manufacture liquid soaps or sanitizers? Honestly, they have taken this chance with open arms.


Firstly, their products are already selling in the market like anything, and secondly, when influencers promote their products, the audience’s trust level automatically gets high.